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FRENESDE

Sierra Mágina · Andalusia · Certified Organic

The whole soul
of the Picual

Organic extra-virgin Picual olive oil, hand-harvested in early harvest, between 800 and 1,200 metres altitude.

800–1200m
Cultivation altitude
100%
Organic farming
0.12%
Guaranteed acidity
Olive groves of the Sierra Mágina
Since1874
Sierra Mágina · Jaén · Andalusia

An exceptional terroir,
UNESCO listed

The Sierra Mágina offers unique conditions: marked thermal amplitude between night and day, draining limestone soils, optimal sunshine between 800 and 1,200 metres. These parameters force the olive tree to concentrate its aromas and protective polyphenols.

The Picual variety develops an aromatic personality that great chefs recognise instantly: fresh grass, green tomato, persistent almond notes.

Variety
100% Picual
Altitude
800–1,200 m
Harvest
Early Oct.
Certification
Organic · DOP
From field to bottle

Excellence at every step

Hand-picking

Manual net harvest in October, before full maturity. Olives at less than 30% veraison.

Immediate transport

Olives reach the mill within 4 hours. No oxidation, cold chain preserved.

Cold extraction

First cold pressing, temperature ≤ 27°C. Aromas and polyphenols fully preserved.

Bottling

Natural decanting, dark glass bottling. Zero additives. Zero heat treatment.

Excellence, recognised

Three Gold Medals — Ultra Premium category

Dubai Olive Oil Competition · Athena IOOC — 2026 · Organic category

Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026
ExcellenceGold · Dubai
Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026
GoldGold · Dubai
Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026
SilverGold · Dubai
Bronze Medal — Athena International Olive Oil Competition 2026
GoldBronze · Athena
The range

Three cuvées,
one standard of excellence

View all
I
Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026
PICORIA Excellence
First Harvest · Ultra-early
Excellence
250 ml
The Pure Essence

Complex green fruit · Polyphenols 539 mg/kg · Acidity 0.11%

II
Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026Bronze Medal — Athena International Olive Oil Competition 2026
PICORIA Gold
Early Harvest · October
Gold
250 ml · 500 ml
The Estate's Reference

Intense green fruit · Polyphenols 476 mg/kg · Acidity 0.09%

III
Ultra Premium Gold Medal — Dubai Olive Oil Competition 2026
PICORIA Silver
Selection Harvest · November
Silver
500 ml
Everyday Quality

Green fruit · Polyphenols 395 mg/kg · Acidity 0.09%

Your premium olive oil partner

Join our professional partners

Fine food shops, gourmet restaurants, luxury hotels — we carefully select our partners to guarantee the Picoria experience.

Our story

When passion is passed from father to son

Set on the sunlit heights of the Sierra Mágina in Andalusia, the Martos Encinas family has carried on a unique craft for five generations: growing olive trees and producing an exceptional olive oil.

5 generations · since1874

Here, every tree has its story and every harvest its character. More than a mere product, it is a family story found in every drop — that of the Martos Encinas, who nurture, generation after generation, the soul of their land and their olive trees.