Domaine PICORIA · Sierra Mágina
Five generations, one land, one promise
The heritage
It all began in 1874, when the great-great-grandfather planted the first olive trees on these steep slopes. Every generation has since added its own stone: one perfected the hand harvest, another mastered cold extraction, yet another led the estate towards organic farming.
Today, Marco Martos Encinas embodies this fifth generation. Heir to a unique know-how, he preserves the traditional methods while honouring organic certification. For him, as for his ancestors, every hand-picked olive carries within it the soul of the Sierra Mágina.
The living land
At 1,200 metres of altitude, the estate lives to the rhythm of the seasons. Each one shapes, in its own way, the character of our Picual olive trees.
Through the year
Under the cold silence of the Sierra Mágina, the olive trees rest. It is the time of pruning, a patient gesture passed down through generations, that prepares the tree to give its very best. At 1,200 metres, the frost sculpts the character of the Picual.
The man & the gesture
A former professional cyclist turned guardian of the family terroir, Marco Martos Encinas blends the spirit of a fighter with the ancestral passion for the olive trees of the Sierra Mágina. Every October morning, he reads the mountain sky: at 1,200 metres, conditions change fast, and the moment of harvest is decided on instinct alone.
When the hour is perfect, the team spreads through the groves. The harvest is done by hand, the olives still green, then cold-extracted in under three hours. This early picking sacrifices yield, but preserves an exceptional polyphenol richness and an aromatic intensity nothing can imitate.
Our commitments
CAAE-certified organic farming (no. 31027). Zero pesticides, zero compromise on purity — full respect for the environment and your health.
Cold extraction in under 3 hours after the harvest. A freshness that can be measured: low acidity and a minimal peroxide value, the mark of a living, intact oil.
An exclusive QR code on every bottle gives access to the full analyses carried out by an ENAC-accredited laboratory recognised by the International Olive Council (I.O.C.): plot, harvest, analytical profile. Full, transparent traceability.
Zero superfluous packaging. We refuse cardboard cases: our premium recyclable glass bottle is enough to protect and elevate our oil.
Our vision
Our ambition goes beyond the bottle. Tomorrow, we dream of welcoming to the estate those who wish to understand where a great oil comes from: walking among the century-old olive trees, witnessing the harvest, tasting the new oil straight from the mill.
We want to make PICORIA a bridge between the Sierra Mágina and your table — a sincere oleotourism, where every visitor leaves with far more than a bottle: the memory of a terroir, a family and a know-how passed down since 1874.
We invest in the excellence of the oil, not in superfluous packaging.
The team
PICORIA comes to life where three passions meet.
Direction Développement Commercial
An entrepreneur at heart and a passionate salesman, Anthony brings 25 years of business development experience to the PICORIA adventure. Drawing on his international background, he drives the expansion of our oils across premium European markets and builds our network of selective partners.
Direction Gestion & Développement Agricole
A former professional cyclist turned guardian of the family terroir, Marco blends the spirit of a fighter with the ancestral passion for the olive trees of the Sierra Mágina. Heir to five generations, he oversees every production step and the hand harvest of our exceptional organic Picual.
Direction Communication & Digital
A bold creative trained at EICAR, Maxence has an innate sense for capturing the essence of a brand and turning it into impactful communication. He orchestrates PICORIA's visual identity and digital communication with an innovative approach that brings the authenticity of our terroir to life.
We do not simply produce olive oil. We cultivate an art of living, we preserve a heritage, and we create authentic bonds between our terroir and your table.
The Domaine PICORIA team
