In the heart of the Sierra Mágina, in Andalusia, five generations of the Martos Encinas family have been preserving an ancestral art: transforming Picual olives into liquid gold.
It all began with the great-great-grandfather who planted the first olive trees on these steep slopes. Each generation has contributed its part to the edifice: one perfected manual harvesting, another mastered cold extraction, and yet another committed to organic farming.
Today, Marco Martos Encinas embodies this fifth generation. Heir to a unique know-how, he has chosen to preserve traditional methods while obtaining organic certification. For him, as for his ancestors, each olive harvested by hand carries the soul of the Sierra Mágina.
PICORIA is this family story in every drop: five generations of passion to offer you the excellence of an olive oil like no other.
5
generations of know-how
>500mg/kg
of exceptional polyphenols
100%
certified organic Picual
800 to 1200m
above sea level Sierra Mágina
<4h
from the olive tree to the press
20 000L+
produce per year
Our Expertise Today
Every morning in October, Marco scans the sky of the Sierra Mágina. At 1200 metres above sea level, the conditions change quickly. But when the moment is perfect, the team spreads out among the olive trees.
The Terroir
Our Picual olive trees grow at 1200 metres above sea level in the Sierra Mágina, benefiting from a unique Mediterranean mountain climate. This altitude provides ideal temperature variations to concentrate the aromas.
The Harvest
Exclusive manual harvest in October, when the olives are still green. This early picking sacrifices yield but guarantees an exceptional richness in polyphenols (>400mg/kg) and a unique aromatic intensity.
The Extraction
Cold pressing within 4 hours of harvesting. This speed preserves all the aromatic and nutritional compounds of the fruit.
The Certification
Certified organic agriculture CAAE, ensuring environmentally friendly production that respects your health.
OUR COMMITMENTS
Every decision reflects our pursuit of excellence
and our respect for the land that nourishes us.
- 1.Certified Organic
CAAE-certified organic farming – Zero pesticides, zero compromise on purity.
Our certification guarantees full respect for the environment and for your health. - 2.Digital Passport
Exclusive QR code on each bottle: plot of origin, weather conditions, harvesting team, full analysis results, tasting recommendations.
A fully transparent and traceable identity. - 3.Freshness Guarantee
Cold-pressed within 4 hours after harvest.
This exceptional speed preserves every aroma and every nutritional benefit.
From the olive tree to the bottle, without compromise.
- 4.Sierra Mágina Heritage
- 1,200 meters altitude, 5 generations of family know-how. The authenticity of a unique terroir, preserved and passed down from father to son since 1880. A legacy we honor in every drop.
- 5.Responsible
- Zero superfluous packaging. No printed gift boxes destined for waste. Our premium UV-tinted fully recyclable glass bottle is all that is needed to protect and elevate our oil.
- - 150 g of cardboard saved per bottle
- - 0.3 kg of CO₂ avoided per unit
Learn more about our commitment
"We invest in the excellence of our olive oil, not in unnecessary packaging."
OUR COMMITMENTS
Every decision reflects our pursuit of excellence
and our respect for the land that nourishes us.
1.Certified Organic
CAAE-certified organic farming – Zero pesticides, zero compromise on purity. Our certification guarantees full respect for the environment and for your health.
2.Digital Passport
Exclusive QR code on each bottle: plot of origin, weather conditions, harvesting team, full analysis results, tasting recommendations.
A fully transparent and traceable identity.
3.Freshness Guarantee
Cold-pressed within 4 hours after harvest.
This exceptional speed preserves every aroma and every nutritional benefit. From the olive tree to the bottle, without compromise.
4.Sierra Mágina Heritage
1,200 meters altitude, 5 generations of family know-how. The authenticity of a unique terroir, preserved and passed down from father to son since 1880. A legacy we honor in every drop.
Zero superfluous packaging. No printed gift boxes destined for waste. Our premium UV-tinted fully recyclable glass bottle is all that is needed to protect and elevate our oil.
→ 0,3kg of CO₂ avoided per unit
"We invest in excellence, not in wasteful packaging."
Our vision
The PICORIA estate is not limited to producing an exceptional oil. Our ambition is to reveal the authentic soul of the Sierra Mágina to all quality enthusiasts.
Tomorrow, we wish to open the doors of our estate to share with you the secrets of our terroir: immersive tours, exclusive tastings, and meetings with our passionate team.
In the meantime, each PICORIA bottle invites you on this journey: it carries within it the essence of our Sierra, the legacy of five generations, and our promise of authenticity.
"We don’t craft olive oil - we cultivate a lifestyle, safeguard a heritage,
and build a genuine bridge between our terroir and your table."
The team of the PICORIA estate
When talents meet, PICORIA comes to life.
Maxence Vincendeau
Communication & Digital management
maxence@domainepicoria.com
+33 7 83 08 98 42
Bold creative trained at EICAR, Maxence has an innate sense for capturing the essence of a brand and transforming it into impactful communication. Rich in his experience in audiovisual and graphic creation, he orchestrates the visual identity and digital communication of PICORIA with an innovative approach that highlights the authenticity of our Sierra Mágina terroir.
Marco Martos Encinas
Agricultural & Developement managment
marco@domainepicoria.com
+33 06 19 24 35 76
Former professional cyclist turned guardian of the family estate, Marco combines the spirit of a fighter with an ancestral passion for the olive trees of Sierra Mágina. Heir to five generations of expertise, he oversees every stage of production with the rigour of high-level competition and personally supervises the manual harvesting of our exceptional Picual olive trees in organic farming..
Anthony Decourbe
Sales & Development management
anthony@domainepicoria.com
+33 7 83 08 98 42
Entrepreneur at heart and passionate sales professional, Anthony brings his dynamism and 25 years of business development experience to the PICORIA adventure. With his international experience and ability to turn opportunities into success, he leads the expansion of our exceptional oils in the European premium markets and develops our network of selective partners..
